It's the story of a down and out street busker who meets a fellow musician in Dublin. It's an unlikely tale of how these two come together for a week and make incredible music.
It's a delightful tale as the power of their musical chemistry is so unexpected.
One of the best scenes in the movie is when they show up at the studio to record a few songs. The producer-for-hire looks dismissively at them when they are starting up ("who is this motley crew?"). It takes about a minute into the song for him to start paying attention and by the end he's sold. This is a fabulous scene.
In many ways, I draw parallels between the producer and customers. Customers want, but don't necessarily expect, to be delighted. I say this as the bar in business is often set at mediocre, making truly delightful experiences rare at best.
In business, delighting people (employees, customers, vendors, etc) should be the name of the game. It's actually pretty rare these days which is why when one is truly delighted, they seldom forget about it. It's always the little things that go a long way when it comes to delighting people (in our case, we make this a priority with an easy to navigate site, real time reviews, engaging staff, the ability to make people smile).
I was genuinely delighted by Once, and I loved how this scene in particular reinforced how nice it is to be taken by surprise.
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