Sunday, August 17, 2008

RIGHTSLEEVE-BeautifulPeople.net Reality TV Segment

On Friday, Simon and I were filmed for a reality TV segment with Greg Hodge and Robert Hintze, the co-founders of the controversial online dating site Beautiful People. The site's controversy stems from how one joins the site. Members decide whether you are "beautiful" enough to join. Controversial .... yes. Successful ... yes.

The duo is preparing for their Canadian launch this Fall (they have successfully launched in 16 countries to date). As part of their launch, they are developing a reality TV show that showcases them getting the site off the ground in Canada. The show will air on the Slice network later this year.
We were asked by Slice to go on the show as they were looking for a promotional company to pitch them merchandise for the launch. They wanted to film the pitch with Greg and Robert at our offices.
We focused our pitch on skimpy lingerie and attention getting gift bags filled with brand relevant products (body butter, super soft bamboo apparel, photo frames, condoms, chocolate, etc).
This was our inaugural TV shoot. It was a pretty cool experience as it was shot 90% live with limited re-shoots. All in all, it was a lot of fun as we are naturally drawn to working with interesting brands, regardless of their market segment.