Flip Books are back!

I used to make these flip books when I was a kid in art class and it's interesting to see how they have made a comeback (no doubt the quality has dramatically improved since I used to make them)!

This is also a wonderful marketing vehicle as it possesses the following attributes that marketers love:

- low cost
- high perceived value
- novelty/play factor
- large imprint area to print a lot of information
- dynamic way of communicating a message
- low "throw-out" factor

Check out a few examples:

To promote a Subaru product launch:




To promote the launch of the Simpson's movie:



For some other ways on how to use this product as a clever marketing vehicle, click here