Tuesday, February 10, 2009

What Would Google Do?




I just finished Jeff Jarvis's fascinating book, What Would Google Do?.

I loved this book on so many levels:

1. It's a quick and entertaining read.

2. Jeff takes us on a journey on how Google's model of transparency and collaboration could disrupt almost every industry we know (health care, real estate, education, banking, politics, insurance, etc). Not coincidentally, the sectors most in need of a fix today.

3. He pulls no punches, and is unsparing in his criticism towards old school business models.

Most importantly, it was refreshing to read a book that focused on how an innovative business model like Google's can be applied to a range of businesses. This book could very well be the prescription on how to get us out of the economic mess we find ourselves in today.

My key takeaway from this book? People should spend more time innovating, and less time complaining!

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