RIGHTSLEEVE.COM featured on ITBusiness.ca

I donned my suit and tie on Monday for an interview with ITBusiness.ca.

We discussed how RIGHTSLEEVE has been able to use web technology to transform our business model - both for the user (on the front end of our site) as well as for our employees (through our web-based production management and CRM system).




The transition has not been an easy one, but it's been worth the time and effort. Three years ago, we moved from a traditional paper-based company to a paperless web company that runs the entire business off our web site. This has allowed us to expand into other markets across Canada and the US, as well as differentiate ourselves from more traditional competitors that have yet to wrap their heads around the web.

As we built the site using open source software (MySQL), our costs have been limited to development time. The advantage of building our own site (vs outsourcing to a white label promotional site) has resulted in a customized interface specific to our supply chain intensive business. Updates and modifications are done on the fly as we receive feedback from employees and customers about what can be improved.

Having a dynamic web model has allowed us to expand our supply chain and product selection exponentionally, without having to add a commensurate number of staff.