Swag and "He's Just Not that Into You"

I admit that I went to see "He's Just Not that Into You" last night.

It wasn't amazing (surprise!) and quite frankly I am not sure what I expected other than I think that Kevin Connolly (Entourage fame) is a great actor and I like how he dropped "douche bag" into one of his lines in the movie ... but I digress.

Swag is all over this movie. I suppose I have a keen eye/ear when it comes to this given what I do. So here goes:

- Connolly's character, Conor, is accused of cheesy real estate marketing tactics for using branded notepads and promo frisbees while on a date with Gigi (played by Ginnifer Goodwin). Shortly after the date, the camera pans to an open box of full color promo frisbees (I swear I know where they were made). For the record, I think frisbees are a cheesy way to market real estate services, well, unless they are Ultimate discs from Discraft. :)

- Gigi uses a promotional pen from a dentist's office as a lame excuse to see Conor again (claiming that he had "forgot" the pen on the date).

- Alex, Conor's buddy who falls for Gigi, uses the same promotional pen to express his love for her at the end of the movie (boy produces pen, boy kisses girl). I won't get into any more details fearing I have already spoiled the movie (deepest apologies) ....

Not sure the movie is a must-see, but it was amusing to see the use of promotional goods as a tool for landing a date.