Sunday, August 27, 2006

Fast Company ... not so Fast

It's ironic that one of the champions of all things digital and "fast", Fast Company magazine cannot even make signing up for a subscription easy for anyone outside of the US.

Check it out for yourself here (top right - click SUBSCRIBE)

If you enter a non US address (say Canada) and click "APO/FPO-Canada" for the state, you will be continually rejected. (the error message reads "Please enter your name.Your city, state and zip did not match with postal records." even though this is not true) btw, the site keeps defaulting to the Middle East.

In today's digital world where ease of use on the web is king/queen (think iPod, Google, 37 Signals, etc), Fast Company fails big time. This is annoying that I now have to email their customer service department specifically to receive a subscription (and it has taken 3 business days and still no response from them - how antiquated is that)! Imagine walking into a store with $100 ready to buy a gadget and no one is standing at the counter to take your money.

Fast Company: please join the ranks of other progressive organizations that practice what they preach - make it a little easier for your customers to pay you money for your product.

Time to subscribe to Fast Company = 3 days and counting. How "fast" is that?

3 comments:

Anonymous said...

I tried this, and it did the same thing to me. I knew nothing about the company - now all I know is that it seems amateurish.

No excuse for this really. Any response from customer service?

Mark Graham said...

Yes - just heard back from FC on Aug 29 (original message from me was sent Aug 25).

Here is the response. Is this easy or what? (note - none of this information is posted on their site even though Canada is listed as a drop down option).

End result - 4 days later, I now have to go through additional hoops to subscribe to their magazine. On principal, I am not interested anymore.

------

Thank you for contacting Fast Company.

We would like to enter your subscription, but it is necessary to have
payment in advance on orders addressed outside of the limits of the
United States and its possessions. Please make sure your payment is
payable in United States funds drawn on a U. S. bank or in the form of
an International Postal Money Order.

If you would like to pay for this order using your credit card, check or
money order in the amount of $ 40.95 [rightsleeve note: US subscriptions cost less than $10]. We accept the following credit
cards: Visa,Amex,Discover,MasterCard. You may fax your credit card
information to 1-712-733-1277, or you may send this information to the
following address:

Fast Company
PO Box 3125
Harlan, IA 51593-4191

If we can be of further assistance, please let us know. To ensure your
future concerns are handled in a timely fashion, please include all
previous e-mail correspondence.

Sincerely,
Sally

Anonymous said...

Is it just me, or does "the United States and its posessions" seem a tad...uh...colonial? Would Iraq count? :-)